Introduction:
You must aim to satisfy the needs of the customers or the customers you are dealing with if you want to start and maintain the sustainability of your business. Truly, the trust of customers is difficult to earn nowadays. Therefore, you have to know more about your clients, such as their goals, challenges, and preferences for communication. All this collective information will help to establish a long-term partnership with them.
You need to build a successful strategy to build bridges of trust and communication with your customers and put them as your number 1 priority. To reach your goals and implement your strategies, there are some steps you should follow. So, we will discuss these steps in this article and how the UAE legislator protected the customers.
Firstly: Steps to gain the trust of the customer:
- Your potential clients survey and collect information: Not every item or service is suitable for all individuals; it depends on their age range and interests. To identify and identify your potential customers in order to promote your product or service in an appropriate manner to be acceptable to them.
- Listen to your customers and communicate: Businesses have been accustomed to promoting their products and services only via audio-visual media for many years. But with the development of technology and the emergence of social media, customer reviews and feedback currently have a major impact on the reputation of the company and the continuity of the company.
Therefore, the first priority that you need to pay attention to in your business is the customer service department that communicates with your customers to ensure that you are fully satisfied with your services/products. Because happy clients create a good reputation.
- Pay special attention to customer reviews: Following up on the interactions and feedback of customers, in order to satisfy all the needs of your customers, it is necessary to understand your client and identify the missing elements in your product/services.
Secondly: the legal protection provided by UAE legislation for consumers:
The UAE has introduced specific legislation and legal provisions under which certain entities have been assigned to protect the rights of consumers.
In order to protect consumers, Federal Law No.24 of 2016 on consumer protection was issued by the UAE legislator. The Ministry of Economy has established a Consumer Protection Department in order to provide and grant due protection to consumers. The Department of Competencies comprises:
- Overseeing the implementation of the general consumer protection policy in cooperation with the authorities concerned.
- Coordination with the authorities concerned in order to deal with unfair business practices that harm consumers.
3- To coordinate and cooperate with the authorities concerned in order to raise awareness of the consumption of goods and services and to inform consumers of their rights and of the means by which they are asserted.
In conclusion, it is not always easy to put the customer at your first priority and building a successful relationship with them will help you to maintain the continuity of your business in the long term.
